The Organic Crave

The Organic Crave is a Danish snack company that seeks to provide a healthy, guilt-free snacking experience that you can crave without feeling bad.

For this project, I undertook designing the packaging for one of their granola bar lines. Instead of emphasizing the simple utility of a granola bar, I chose to emphasize fun, and play off the craving experience. The box reflects this with a unique locking mechanism on top that resembles hands reaching into the box. Furthermore, I keep the overall design playful in order to maintain the identity of the brand.